md farhan
Email is the cheapest and the easiest way of communication between people all over the world. Emails know no boundaries as they inherit this property from the Web. Not only common people like me and you but also people who are engaged in online marketing of the products or services use the email facility to easily market their offerings to people who have email ids. It is also known as email marketing.
In the early days of email marketing people used to complain about the unknown mails being delivered in their inbox. Few companies were even dragged to courts and were penalized too as they were either using wrong methods to create database of emails or were irritating users by sending unsolicited emails. This forced online marketer to initiate permission marketing whereby the user will give his/her assent to receive emails and that too only for those areas which interests him/her and only then will receive emails. This can be seen when we register for some email service online like Yahoo!, Gmail, and Rediff.
